How to integrate Amazon Tiktok for Buy with Prime and MCF

In the ever-evolving world of social commerce, two giants have emerged as a powerhouse duo: TikTok, the king of short-form viral video, and Amazon, the titan of online retail. For brands and creators, integrating these two platforms isn’t just a clever hack; it’s a strategic necessity for driving discovery and conversion. This guide will walk you through the official methods and powerful strategies to seamlessly connect your TikTok presence with your Amazon storefront.

This refers to connecting your TikTok account or TikTok Shop with your Amazon seller account or listings, so you can promote your Amazon products directly on TikTok. The integration allows you to track sales, run ads, and manage your products efficiently.

Requirements Before Integration

• An active Amazon Seller Central account and Shopify or WooCommerce store.
• A TikTok Business Account.
• Your product catalog is ready for advertising.
• Optional: TikTok Pixel installed on your website for advanced tracking.

Integrating TikTok with Amazon can mean slightly different things depending on your business goals:

1. Using TikTok’s official integration with Amazon’s Buy with Prime (for DTC sellers who want Prime checkout inside TikTok ads).
2. TikTok on Multi-Channel Fulfillment (MCF)
3. Driving TikTok traffic to your Amazon listings (affiliate or seller strategy).
4. Set up Catalog Ads for your Amazon product set

Why Integrate TikTok Amazon?

Before we dive into the “how,” let’s address the “why.” This integration is a game-changer for three key reasons:

• Shorten the Customer Journey: A user can see a product on TikTok and be shopping for it on Amazon in seconds, drastically reducing friction and capitalizing on impulse buys.
• Leverage Social Proof: TikTok’s authentic, creator-driven content builds trust far more effectively than a standard product photo. Reviews, hauls, and tutorials on TikTok provide the social proof that convinces people to click “buy.”
• Amplify Discoverability: Your products can be found by millions of users on TikTok who are actively browsing for ideas, trends, and recommendations, not just searching for specific items.

1. How to set up TikTok Amazon Buy with Prime

TikTok Ads integrates with Amazon’s Buy with Prime and Multi-Channel Fulfillment programs. This allows merchants to boost ad performance by showing Prime branding and delivery promises in TikTok ads, while directing traffic to their own DTC websites.

👉 Before using Amazon’s integration, make sure to connect your Shopify or WooCommerce store to TikTok. This is a prerequisite before enabling Amazon’s Buy with Prime integration.

How to set up Amazon Buy with Prime

•   Log in to the Buy with Prime Marketing Console

•   Find TikTok Ads for Buy with Prime and click Get started
•   Click Add App and confirm in the pop-up
•   Click Authorize to grant access to Buy with Prime data
•   Click Connect to complete setup

2. How to setup TikTok Amazon Multi-Channel Fulfillment (MCF)

Multi-Channel Fulfillment (MCF) is a service provided by Amazon that allows sellers to fulfill orders from other channels (like TikTok Shop, eBay, or your website) using Amazon’s warehouse and shipping infrastructure. Setting up TikTok with MCF enables automatic fulfillment of TikTok orders through Amazon.

TikTok Ads supports integration with Amazon’s Buy with Prime and Multi-Channel Fulfillment (MCF) programs, allowing eligible merchants to enhance their ad campaigns. These integrations enable TikTok ads to showcase Amazon delivery promises and Prime branding, providing visual cues that build trust and credibility. Ads can display Amazon-related information while redirecting users to the merchant’s direct-to-consumer website. Before using Amazon’s integration, merchants must first connect their Shopify or WooCommerce store to TikTok.

How to set up Amazon Multi-Channel Fulfillment

• Sign in to your Amazon Seller Central account.

• Add the TikTok for Multi-Channel Fulfillment (MCF) app by selecting Authorize Now, which redirects you to TikTok.

• Alternatively, go to Categories → Marketing, find the TikTok app, and choose Authorize Now.

•   Check the box to allow Amazon to share data with your TikTok account.

•   Click Sign up / Login to TikTok.

•   Click Connect and log in to TikTok for Business if prompted.

Set up TikTok for Business

• Log in (or create) your TikTok account

•    Authorize TikTok for Business to connect

•    Log in (or create) your TikTok for Business account

•    Choose or create a TikTok Business Center and connect it

•   Choose or create a TikTok Ad account and connect it

•    Confirm all accounts are connected (TikTok, Business, Business Center, Ad account). You will see this page.

• Go to Data Sharing → install a new TikTok Pixel (recommended) or connect an existing one

• Remove any old Pixel code before installing a new one
• Optionally enable Advanced Matching for better conversions

• Go to Catalog → create a new one to sync your product catalog

• Enter billing information

•   Review each section and click Finish

Note:   Use the same account or Pixel already connected to WooCommerce or Shopify. For Amazon Buy with Prime integration, you can utilize existing catalogs from WooCommerce or Shopify. Once connected, TikTok will fully integrate with your Amazon Buy with Prime account. Product sync starts automatically and may take 24–48 hours to complete. After syncing, verify that your Buy with Prime catalog is fully synced and connected to TikTok.

How to set up Catalog Ads for your Amazon product set

Catalog Ads (also called Sponsored Products or Product Ads) allow you to promote multiple products from your catalog in a single ad unit. They are ideal for sellers who want to advertise product sets instead of individual items. These ads appear in search results, product detail pages, and across Amazon’s network, driving traffic and increasing conversions

1. Find your Amazon-linked Product Set

• Go to TikTok Ads Manager → Catalog Manager.
• Select your catalog and open Product Sets.
• TikTok auto-creates a product set named AMAZON_MCF or AMAZON_BWP, depending on your integration.
• Confirm all correct products are included.
• Proceed to your Campaign in TikTok Ads Manager.

How to create Catalog Ads for an Amazon product set

• Log in to TikTok Ads Manager.

• Click Campaign → +Create → Sales → Website as your campaign objective.
• Select Smart+ campaign as the campaign type and click Continue.
•   In Product Source Details, turn on Use catalog and choose your catalog.

• Select products for the Catalog Ad:

• All products, Product set, or Specific products (up to 20).

• In Ads Generation, choose videos from your library or create new ones.
• Catalog carousel is auto-generated using product images and selected videos.
• Optionally enable Spark Ads to use posts from a connected TikTok account.
• Dynamic add-ons are automatically applied to optimize performance.
• Add your website URL and URL parameters for tracking.
• In Tracking, add any third-party tracking settings.
• Complete remaining campaign settings and click Publish.

How to Drive TikTok Traffic to Your Amazon Listings

• Leverage TikTok Content:
  • Create engaging videos featuring your products, demonstrations, unboxing, tutorials, or reviews.
  • Focus on short, catchy content that encourages viewers to click the link.
• Use TikTok Affiliate Links or Seller Links:
  • For affiliates, use your unique Amazon affiliate link in the video description or bio.
  • For sellers, direct traffic to your Amazon product page via a short link or TikTok Shop integration.
• TikTok Ads Strategy:
  • Run paid campaigns targeting your ideal audience to boost views and clicks.
  • Use TikTok Pixel to track conversions and optimize campaigns.
• Engage with Trends & Hashtags:
  • Participate in relevant challenges or trending sounds to increase visibility.
  • Use product-related hashtags to appear in relevant searches.
• Call-to-Action (CTA):
  • Include strong CTAs like “Check it out on Amazon,” “Link in bio,” or “Shop now.”
• Analytics & Optimization:
  • Track clicks, conversions, and engagement metrics.
  • Test different content formats, captions, and posting times for maximum results.

Final Thoughts

Integrating TikTok and Amazon is about meeting the modern consumer where they are: discovering products through entertainment on TikTok and purchasing them on the reliable, fast platform of Amazon. Whether you’re a seller using TikTok Shop or a creator using the Influencer Program, the goal is the same: to create a frictionless path from viral video to virtual cart. Integrating TikTok with Amazon is no longer optional for e-commerce sellers—it’s a smart strategy to tap into one of the fastest-growing social commerce platforms. By following the steps above, you can create engaging campaigns that drive traffic, increase sales, and grow your brand presence across both platforms.

By implementing these strategies, you can tap into the immense power of social commerce and turn TikTok engagement into tangible Amazon sales.

Frequently asked questions (FAQs)

1. How can I connect my Amazon store to TikTok?

To integrate your Amazon store with TikTok, you can use the Amazon Multi-Channel Fulfillment (MCF) service. This allows TikTok orders to be fulfilled through Amazon’s FBA network. Install the “TikTok for Multi-Channel Fulfillment” app via Amazon Seller Central, authorize the connection, and sync your product catalog

2. What is the difference between AMAZON_MCF and AMAZON_BWP product sets?

TikTok automatically creates product sets named AMAZON_MCF or AMAZON_BWP based on your integration method. AMAZON_MCF is used when leveraging Amazon’s Multi-Channel Fulfillment, while AMAZON_BWP is associated with the Buy with Prime integration. Both sets allow you to advertise multiple Amazon products within TikTok campaigns.

3. How do I create Smart+ Catalog Ads for my Amazon product set on TikTok?

In TikTok Ads Manager, navigate to Campaign → +Create → Sales → Website as your objective. Choose Smart+ campaign, enable Use catalog, select your Amazon-linked catalog, and define your product selection (All products, Product set, or Specific products). Add videos, configure dynamic add-ons, and set your website URL for redirection. Finally, review and publish your campaign.

4. Can I fulfill TikTok orders using Amazon’s FBA service?

Yes, by integrating TikTok with Amazon’s Multi-Channel Fulfillment (MCF), you can fulfill orders placed on TikTok through Amazon’s FBA service. This setup ensures efficient inventory management and order processing, leveraging Amazon’s logistics network.

5. What are the benefits of integrating TikTok with Amazon?

Integrating TikTok with Amazon enables you to:

• Expand Reach: Tap into TikTok’s vast user base for product discovery.
• Streamline Fulfillment: Use Amazon’s FBA services to handle orders.
• Enhance Ads: Display Amazon product details, Prime eligibility, and delivery estimates within TikTok ads.
• Boost Sales: Leverage TikTok’s engaging content format to drive conversions.